At the closing ceremony of the 35th Sharm Derma Conference, Flowrista, the event’s gifting and floral partner, collaborated with the conference management to create a special birthday surprise for Lebanese superstar Elissa, bringing an unexpected floral statement to an evening filled with music and celebration.

From October 8 to 11, 2026, Flowrista participated in OBJ Expo at District 5, New Cairo, joining a curated home and lifestyle exhibition that brings brands and audiences together through discovery and shared experiences. In collaboration with the exhibition organizers and official sponsors, Flowrista introduced an interactive gifting experience designed to raise brand awareness and inspire a deeper appreciation for the culture of gifting.

On Friday, September 18, Flowrista, in collaboration with Velvet Intense and Lavender Lounge & Restaurant, hosted NO Occasion Needed, an event dedicated to celebrating the art of gifting and the importance of expressing gratitude without waiting for a special occasion.